With more than 25 years of experience in Marketing & Events Wayne Fernandez is a leader and innovator in creating and managing successful conferences, events, fairs and training programs in fields as diverse as Technology, Entertainment, to the Fine Art world. Offering a rare blend of creative and operational strengths, Wayne excels in surpassing set company goals through his multipronged approach to project conception and implementation. His work as Co-Producer & Event Manager at photo l.a. and Marketing & Events Manager at California State University, Northridge (Conferences & Training), reflects this in how Wayne successfully balances creative print and electronic marketing communications, generates marketing plans from the ground up, and ensures projects stay within budget via financially sound decision-making. As a professionally trained graphic designer (In Design, Photoshop, Illustrator, Premier Pro), web developer (Dreamweaver, Flash, WordPress), and photographer/videographer, Wayne interprets creative concepts beyond the initial idea, thus providing a smoother workflow via a more crystallized vision.
Wayne’s skills have evolved in part through his past employment, including working as General Manager of Audio Visual FX and as Managing Director of WkD Publications, where his concept creation and focus on setting and attaining set goals quickly delivered impressive bottom-line results. His leadership is highlighted by his role on the advisory board of Santa Monica College, where he oversees curriculum changes that effectively assist students’ transition into this often complex industry.
Wayne considers his eclectic background a strength. Along his journey, he has lived in four countries, traveled the globe extensively, making his name as a minor celebrity DJ in Australia, hosting radio programs (PBS fm & KISS fm), and photographing obscure parts of the world and publishing books on the subjects. Whether in business or pleasure, his philosophy remains the same: know the goal, focus on what is possible instead of what cannot be done, and avert or overcome obstacles by any means, so that the task is powerfully achieved.
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